Microsoft: You can build agile solutions in AI in weeks

Fall is the season for new gadgets. Apple (AAPL) recently announced its latest iPhones, Amazon (AMZN) showed off new smart speakers and even an Alexa-activated microwave, and Google is hosting its own product launch event next week.

But Tuesday is all about Microsoft (MSFT), which unveiled a slew of devices ahead of the holiday shopping season. Its lineup includes a new version of its desktop computer, called the Surface Studio 2, and its first pair of smart headphones. It also announced the Surface Pro 6 and Surface Laptop 2.

The first Surface desktop, an iMac competitor focused on creativity, was introduced in October 2016. Its successor, the Surface Studio 2, offers improved graphics performance and Microsoft says it’s the fastest Surface device ever made. It has a 28-inch display and USB-C support. It’s available for pre-order on Tuesday starting at $3,499.

The Surface Headphones ($349) offer adjustable noise cancellation and automatic pause and play, which will stop the video you’re viewing when you take them off. Microsoft’s voice assistant Cortana is built in and can read your emails aloud or start a conference call. Surface Headphones will be available later this year.

03 microsoft surface computers
Microsoft’s new Surface Studio 2 is all about creativity.

Meanwhile, Microsoft says the Surface Pro 6 is 67% faster than its predecessor but with the same battery life (up to 13.5 hours). Microsoft also says it’s easy to toggle between laptop, studio and tablet mode. It comes in black and platinum and starts at $899.

01 microsoft surface computers_headphones
The Surface Headphones are Microsoft’s first premium and smart headphones.

The original Surface Pro in 2012 was marketed as a tablet. It looked kind of like an iPad, but with the addition of a keyboard cover. Microsoft (MSFT) has since shifted its pitch to a laptop with a touchscreen. This 2-in-1 format is aimed at people like doctors, pilots and students who need tablets for note-taking or reading, but a laptop for full functionality.

04 microsoft surface computers
The Surface Pro 6 is faster than its predecessor.

The Surface Laptop 2 (starting at $999) comes with faster and quieter typing and up to 14.5 hours of battery life, according to Microsoft. It’s 85% faster than its predecessor, and the Surface Laptop 2 comes in a new color (black), as well as the existing options burgundy, platinum and blue.

02 microsoft surface computers
The Surface Laptop 2 has faster and quieter typing.

The company also unveiled its next-generation Windows software — called Windows 10 October 2018 Update — which has a focus on productivity. For example, the Your Phone App brings texts and photos from your Android phone to your PC. (Apple allows such an integration for its iMessage service.) You can also integrate a To-Do list with, and drag an item into an open slot on your calendar to block time to finish it.

Microsoft’s main audience for these new devices is enterprise business professionals, according to Andrew Hewitt, an analyst at research firm Forrester. Ahead of Tuesday’s event, he noted Microsoft has heavily invested in productivity elements including Timeline, which lets you go back to where you left off on files and websites, and Focus Assistant, a feature that limits distractions like notifications.

“There is a sense that Microsoft is trying to compete with Apple on the creative front, with new capabilities for picture and movie editing,” Hewitt said. “But the other features are much more aligned with Microsoft’s mission to empower employees to be productive.”

CNNMoney (New York) First published October 2, 2018: 5:00 PM ET